About 60@60

60@60 is a series of events produced by Downtown Arts Development, Inc., a non-profit 501(c)(3) organization formed by an experienced group of committed music producers, individuals, and leaders committed to seeing a positive and heightened awareness of the cultural diversity of the Israeli artistic community.

The 60@60 group is made up the production team and the community team. The production team includes Michael Dorf, David Azulay, and Moishe Rosenfeld which operate their own individual businesses in the music industry, but have come together to offer their varied expertise to this endeavor. All are receiving honorarium fees, substantially reduced from market levels for their efforts. Michael Dorf is a recognized festival and music producer. Moishe Rosenfeld heads one of the leading Jewish booking agencies in North America, and David Azulay is recognized as the leading Israeli agent and manager in North America. Together, this group has the background and relationships with the various local markets that will allow the dovetailing their efforts.

The Community team is led by David Borowich who is the founder and honorary Chairman of Dor Chadash (www.dorchadashusa.org). He initiated the annual Yom Ha'atzmaut event in NYC 6 years ago. Mr. Borowich is a Senior Vice President at the RAI Group, a specialty finance company and is deeply committed to the Jewish community where he serves as: Founder and Chairman of the Council of Young Jewish Presidents, Vice President of the Board of West Side Institutional Synagogue, and on the Executive Committee of the Board of the JCRC (Jewish Community Relations Council) of New York, on which he also serves as Co-Chairman of its Israel and International Affairs committee. Mr. Borowich is the liaison with the political and community elements of the team, and along with Mr. Dorf, is working with the UJA-Federation, the Israeli Consulate and the Ministry of Israel.